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Werner Baldessarini founded his fashion house in 1993 in Germany. The house is known for its mature, rugged yet luxurious styles that appeal to modern men. They introduced their first fragrance in 2002, Baldessarini by Baldessarini. It went on to win two Fifi awards in 2003. Maurer & Wirtz, the parent company, acquired the license for Baldessarini fragrances in 2011.