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Composition of the new fragrance Ermenegildo Zegna UOMO consists of citruses and bergamot from Zegna's visit to Calabria, Italia. Citrusy notes are accompanied by accords of Violettyne Captive �懊��violet leaf essence. Woody notes of cedar and vetiver contribute to strength and elegance of the fragrance. The perfume arrives in a glass flacon with thin, diagonal lines. Face of the advertising campaign is Ryan Burns, photographer is Matthew Brookes, and director of advertising campaign Jonas ��kerlund.